Design & User Experience
Successful e-commerce solutions require very specific expertise when it comes to design and information architecture. Snow Valley’s User Experience Team can help you to balance your brand ambitions with usability and accessibility to ensure that you deliver the optimum experience to your target audiences.
Snow Valley offers three services that can help you to achieve the optimum user experience.
- Design evaluation
- Extended design evaluation
- Creative concept and delivery
Based on all of our findings, we can deliver a solution that captures and communicates your brand while also ensuring that visitors to your site achieve their objectives.
Using analytics, persona creation, and competitor analysis we can give you insight into how the design and navigation of your site could be improved.
This detailed analysis of your objectives, audiences, and market will produce a set of detailed recommendations for how your site should look and be structured
Design & Online Branding
The web offers all sorts of exciting opportunities for extending and evolving your brand. Snow Valley's design team is expert in helping our clients to achieve their online potential whilst also adhering to best practice guidelines and achieving brand consistency across channels. We have an iterative, persona-based design process that ensures we deliver solutions that delight your customers and help you meet your business objectives.
Information Architecture
Most e-commerce solutions will combine dynamic content, such as product information and promotions, with static content. Organising all of this information successfully so that your customers can find what they’re looking for is of paramount importance to achieving your online aims. Snow Valley’s user experience experts will help you carry out a content inventory before classifying and sorting your information and building navigation models tailored to suit your needs.
Accessibility
Site accessibility should be a fundamental consideration for all website owners. There are a number of legal obligations surrounding accessibility that you must be aware of, but making your website accessible actually brings a whole host of other advantages, such as improving natural search engine rankings, boosting site speed and all-round performance, and increasing sales revenues and audience reach. Amazingly, many of our competitors fail to adhere to even the most basic standards, despite the huge amount of recent press coverage on the subject. Snow Valley believes that we have a responsibility to guide our clients through what can be a complex and evolving area, to ensure that you automatically benefit from all the advantages.